Did You Know Every New Volkswagen Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Volkswagen Vehicles Overview


Rebirth is the theme of 2012 for Volkswagen, as they reintroduce two models which took a break last year for redesigns but are returning now: the Beetle (formerly the New Beetle) and the Passat.

Opening things up is the Golf and its high performance sibling, the GTI. The Golf and GTI are both available as two- or four-door hatchbacks in a distinctive shape that hasn’t really changed over many years and seat up to five passengers. The Golf is a less focused than the GTI, offering several different engine choices, including an ultra-efficient diesel engine that pushes highway mpg all the way to 42. As for the GTI, it gets a few unique styling cues so that you can tell it apart and a 200-hp, turbocharged four-cylinder is the only engine option. It adds LED daytime running lights for 2012 and features a lower ride and upgraded suspension when compared to the Golf.

Returning after a one-year hiatus is the Beetle. This latest iteration is not nearly as “bubbly” as the previous version with sharper lines and a flattened front hood which gives it a more aggressive look. There is also a new transmission available, a dual-clutch six-speed automatic, and the Beetle still seats four-passengers.

The Jetta was redesigned last year and for 2012 adds a new high performance GLI trim. Like the Golf, the Jetta is also rather flexible with sedan and wagon body styles and a handful of engines to choose from including a turbo-diesel option.

Like the Beetle, the midsize Passat took a year off to regroup and returns with new styling (similar to the Jetta) and a vastly reduced base price. Although the Passat loses a few of its old standard features, it picks up a few new ones including a dual-zone automatic climate control system that is usually optional for cars in this segment.

Volkswagen also produces another pair of passenger cars that are more upscale and don’t really fit into traditional categories. One is the Eos hardtop convertible coupe which gets restyled inside and out for 2012. The only transmission available now is the dual-clutch six-speed automatic (the manual has been dropped).

Second is the CC which features a coupe-like design but still has four doors. Its interior is very upscale and that coupled with a sport ride/driving dynamics makes the CC desirable on a few levels.

The Tiguan compact crossover SUV also gets a slight makeover for 2012 as well as a lower base price. Inside, there are plenty of high-quality materials around which give the Tiguan a leg up on the competition when it comes to interior refinement.

Speaking of refinement, the larger Touareg is designed to compete with many of the luxury crossover SUVs on the market and offers a choice between gas/diesel power, an eight-speed automatic, and standard all-wheel drive.

If you do find that you need to carry more passengers, then the Routan minivan is happy to oblige. The seven-passenger Routan shares its underpinnings with the Chrysler Town & Country but has a completely unique interior.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window