Did You Know Every New Truck Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Ford F-150 Overview

Price Range: $23,300 to $52,230

Your Price: Ask Us

The 2012 Ford F-150 is the latest incarnation of the most popular truck in America (by sales).

In 2011, the F-150 got a trio of new engines which carry over into 2012. Changes for the new model year include an upgrade to the four-wheel drive system, performance upgrades for the off-road specialist SVT Raptor edition, and a larger 36-gallon gas tank for EcoBoost equipped models that bumps the range of that truck to 750 miles.

Any discussion of a truck begins under the hood and the 2012 F-150 delivers with a mix of engines that will fit your needs. The base engine is a 302-horsepower, 3.7-liter V-6 that is flex-fuel capable. Up next is the efficient EcoBoost engine, a turbocharged 3.0-liter V-6 that outputs 365-horsepower and an astonishing 420 pounds-feet of torque. A pair of V-8s are also available: a 360-horsepower, 5.0-liter V-8 and the most powerful engine of the bunch, a 411-horsepower, 6.2-liter V-8. A six-speed automatic is the only transmission option, while four-wheel drive is optional.

Fuel economy ratings range from 11-17 mpg in the city to 16-23 mpg on the highway depending on your drivetrain choices.

Highly customizable, the 2012 F-150 can be configured just right to get the job done. The Regular Cab seats up to three passengers, while the SuperCab and SuperCrew both seat six. If you opt for the Regular or SuperCab, choose between a 6.5-foot and an elongated 8-foot cargo bed, while the SuperCrew is available with the 6.5-foot or a 5.5-foot bed. Ford claims best in class towing (up to 11,300 pounds) and payload (up to 3,030 pounds) capacity for the F-150, a big plus for those who will be using the truck for bigger jobs.

Though the F-150 looks plenty rugged on the outside, the interior is well-outfitted and comfortable. There are plenty of different trim levels available, from the base XL up to the luxurious Harley Davidson. Returning is the revised instrument cluster that’s easier to read and displays more relevant information, along with enlarged interior controls. Available features include leather upholstery, powered and heated front seats, backup camera, Sync, and a navigation system with an eight-inch touch-screen.

Safety features on the 2012 F-150 include front, side-impact, and side curtain airbags, antilock brakes, an anti-theft system, and AdvanceTrac with Roll Stability Control.

The 2012 Ford F-150 sells more than any other pickup and it’s easy to see why, with an upscale interior and unmatched capability.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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