Did You Know Every New Toyota Tundra Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Toyota Tundra Overview

Price Range: $25,155 to $43,595

Your Price: Ask Us

Endless power and cab configurations compliment top-notch towing capacity and excellent braking power in the 2012 Toyota Tundra full-size pickup truck.

There are many additions and changes to the 2012 Toyota Tundra including the Chrome Package that includes a chrome finishes to the exhaust tip, side mirrors, door handles, and 18-inch wheels. The Cold Arena Package should appeal to ice road truckers with heated side mirrors and daytime running lights. A backup camera and black finish to the instrument panel are now available, while the towing package must be ordered separately. The Tundra faces stiff competition from the Chevrolet Silverado 1500, RAM 1500, and Ford F-150 in the half-ton pickup segment.

The 2012 Tundra is available in three cab configurations: regular cab, Double Cab, and CrewMax (largest cab in the half-ton segment). The regular and Double Cabs can be equipped with either a 6.5-foot or eight-foot cargo bed, while the CrewMax comes only with a 5-foot, 6-inch bed.

The baby of the 2012 Toyota Tundra’s engine family is a 270-horsepower, 4.0-liter V-6, which generates 278 pounds-feet of torque and is paired to a five-speed automatic transmission. A 310-horespower, 4.6-liter V-8 with 327 pounds-feet of torque and a 381-horsepower, 5.7-liter V-8 with 401 pounds-feet of torque are both mated to a six-speed automatic transmission with available four-wheel-drive. All engines feature aluminum block and cylinder heads, dual overhead camshafts, and four valves per cylinder. Tow up to 9,000 pounds or haul a max payload capacity of 1,555 pounds.

The upscale Limited Tundra offers fog lights, 20-inch alloy wheels, front tow hooks, and a deck rail system with four adjustable tie-down cleats, while halogen headlamps, 18-inch alloy wheels, windshield wiper de-icer, an easy lower and lift tailgate, and mudguards are standard across the line. A power moonroof and power-sliding rear window are also available.

The interior of the 2012 Toyota Tundra is geared toward workers, with large knobs that can be gripped while wearing work gloves. The center console can accommodate a laptop, while a 12-speaker JBL audio system with auxiliary audio input jack and dual zone manual climate control with sync mode will please front seat occupants. Leather-trimmed and heated bucket seats with 10-way power-adjustable driver and 4-way power-adjustable passenger seats and a DVD navigation system are optional.

Stay safe in the 2012 Toyota Tundra with antilock brakes, side-impact airbags for the front seats, side curtain airbags, trailer-sway control, brake override technology, electronic stability system, and a backup camera.

Do anything, anywhere in the powerful 2012 Toyota Tundra full-size pickup.
2012 Toyota Tundra

2012 Toyota Tundra

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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