Did You Know Every New Toyota Highlander Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Toyota Highlander Overview

Price Range: $28,240 to $37,195

Your Price: Ask Us

The midsize 2012 Toyota Highlander crossover is one of the most family friendly vehicles around, with plenty of cargo space, seating, and flexibility.

Redesigned in 2011, the Highlander continues into 2012 with seating for up to seven passengers across three rows. Although the Highlander is one of the smallest three-row crossovers around, which we actually think is a good thing – it will actually fit into parking spaces, its interior is one of the most functional around thanks to a few nifty features. The three-seat second row has a removable center seat that you can store under the center console, which gives you two captain’s chairs in the second row and a clear path to the third row. If you fold down the second and third rows, the Highlander features 95.4 cubic feet of cargo volume.

There is a pair of engine options for the 2012 Highlander. The base engine is a 187-horsepower, 2.7-liter four-cylinder that comes mated to a six-speed automatic transmission. If you need more power, a larger 270-horsepower, 3.5-liter V-6 is available which is mated to a five-speed automatic transmission and increases towing capacity from 3,500 to the 5,000 pounds. All-wheel drive is available if you opt for the V-6; otherwise the Highlander is exclusively front-wheel drive.

Fuel economy numbers are decent, but not great for the Highlander. They range from 17-20 mpg in the city and 22-25 mpg on the highway depending on drivetrain choices. If you want even more efficiency, then the Highlander Hybrid (reviewed separately on this site) and its 28/28 mpg city/highway might be more your speed.

Besides having a flexible interior, the 2012 Highlander also features air conditioning, a tilt/telescoping steering wheel, USB/auxiliary audio inputs, and power windows and locks. If you want to further spruce up your Highlander, options include tri-zone automatic climate control, Bluetooth® connectivity, a navigation system, and leather upholstery.

The Highlander is also adept when it comes to safety, with four overall stars from the NHTSA and a Top Safety Pick from the IIHS to its credit. Standard safety features include a full suite of airbags, including a driver’s knee airbag, electronic stability system, active front head restraints, and antilock brakes.

For a family on the go, the 2012 Toyota Highlander offers an appealing combination of safety, a flexible interior space, and a choice of efficient or powerful engines.
2012 Toyota Highlander

2012 Toyota Highlander

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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