Did You Know Every New Toyota Corolla Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Toyota Corolla Overview

Price Range: $16,130 to $17,990

Your Price: Ask Us

With a low sticker price and high mpg, the 2012 Toyota Corolla is the perfect compact sedan for those looking to save money at the point of purchase and at the pump.

The Toyota Corolla is available in three trims: base, LE, and S and adds some important and fun features for 2012. The base model now has power locks and windows, as well as remote keyless entry, while the LE model receives iPod connectivity, Bluetooth® streaming audio, and steering-wheel mounted audio controls. Competition in the compact segment includes the Chevrolet Cruze, Ford Focus, Honda Civic, and Mazda3.

Because the 2012 Corolla is built for your commute and not for the track, it trades power for fuel efficiency. The Corolla features a 132-horsepower, 1.8-liter four-cylinder engine that can be paired to either a five-speed manual or four-speed automatic. That’s not a lot of power, but the 2012 Corolla does receive 28 mpg in the city and 35 mpg on the highway.

The 2012 Corolla seats five and also features a 60/40-split folding backseat for cargo fleixibility. Multi-reflector halogen headlights and 15-inch steel wheels come standard, while heated exterior mirrors, a rear spoiler, fog lights, power moonroof, 16-inch alloy wheels, and a chrome-tipped exhaust are optional.

Inside you’ll find that the Corolla is pretty conventional; the layout and design are simple and straightforward. When it comes to interior features, the 2012 Toyota Corolla offers air conditioning, a tilt/telescoping steering wheel, and the aforementioned power locks/windows and steering wheel controls as standard equipment. Cruise control, sport seats, a steering wheel with metallic accents and analog sport instrumentation gauges define the sportier Corolla S.

Even though it is small, the 2012 Corolla includes many standard safety features including front side-impact airbags, side curtain airbags, an electronic stability system, traction control, active front head restraints, and antilock brakes.

It’s not the flashiest car on the market, but the 2012 Toyota Corolla combines affordability, efficiency, and reliability into an ideal commuter.
2012 Toyota Corolla

2012 Toyota Corolla

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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