Did You Know Every New Toyota 4Runner Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Toyota 4Runner Overview

Price Range: $31,090 to $40,630

Your Price: Ask Us

For those who want a more traditional SUV, the rugged 2012 Toyota 4Runner delivers both on and off the beaten path.

Unlike crossovers, which are built on car platforms, the 4Runner still sits on a body-on-frame architecture. This is a fancy way of saying it rides and drives more like a truck, and has the off-road chops to go places crossovers wouldn’t dare. The 2012 4Runner just looks like it was built to trek through mud and snow; it sits very upright with a boxy look and prominent fenders. Roof rails are standard for extra storage.

For 2012, the 4Runner drops its four-cylinder engine option and there is now only one engine available – a 270-horsepower, 4.0-liter V-6 that comes mated to a five-speed automatic. Rear-wheel drive is standard, and a pair of four-wheel drive systems are optional. Fuel economy ratings check in at 17 mpg in the city and 22-23 mpg on the highway.

Trail and SR5 editions of the 4Runner can add a part-time 4WD system that come with Active Traction Control, which distributes power to wheels with traction, so even if three wheels are slipping you won’t get stuck. The Limited trim’s full-time 4WD system adds a rear limited-slip differential. The 4Runner can also be outfitted with a crawl mode, hill descent control, and a disconnecting stabilizer bar which provides additional suspension travel in extreme situations. Maximum towing capacity is 5,000 pounds.

Inside, the 4Runners rugged look carries over, with a simplistic dash and center console that has a squared off quality to it. A third-row is optional and can expand seating capacity from five to seven. Also optional is a sliding rear cargo deck, which holds up to 440 pounds and can be used as a bench or table. Standard features include air conditioning, remote keyless entry, power windows and locks, and auxiliary audio input jack. The 4Runner can also be outfitted with tech options like USB/iPod connectivity, Bluetooth® connectivity, navigation system, and Toyota’s new Entune system which links your car to your smart phone. For greater comfort, powered/heated front seats, automatic dual-zone climate control, and leather upholstery are also available.

The 2012 4Runner puts a priority on safety, with eight airbags, antilock brakes, traction control, and an electronic stability system all standard. If you opt to add the navigation system, it includes a backup camera for safer parking/reversing.

For those demanding a little bit more from their SUV, the 2012 Toyota 4Runner delivers with a pair of 4WD systems that handle any conditions and plenty of goodies on the inside.
2012 Toyota 4Runner

2012 Toyota 4Runner

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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