Did You Know Every New RAM 1500 Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 RAM 1500 Overview

Price Range: $22,420 to $46,270

Your Price: Ask Us

For those who demand more from their pickup, the 2012 RAM 1500 is more than up to the task.

Any discussion of pickups starts in one place and that’s under the hood. The RAM 1500 offers a pair of V-8 engines that combine efficiency with great power output so you can have your cake and eat it too. First is the 310-horsepower, 4.7-liter V-8 that is flex fuel capable and outputs 330 pounds-feet of torque. For the best performance, opt for the available 390-horsepower, 5.7-liter HEMI V-8 that outputs 407 pounds-feet of torque. It also features “Fuel Saver Technology” which shuts down four of the cylinders when they’re not needed to increase fuel economy and lets you travel longer between fill-ups. A six-speed automatic is the standard transmission and four-wheel drive is available for those who need it.

When it comes to towing, the 2012 RAM 1500 comes with standard trailer sway control for safer hauling and a maximum towing capacity of 10,450 pounds when properly equipped. Maximum payload capacity checks in at 1,909 pounds. The RAM 1500 offers some very versatile exterior storage solutions, including the Ram Box system which adds a pair of storage areas over the wheel wells which can fit 240 cans of your favorite beverage. We’re just taking RAM’s word on that, but feel free to test it if you’re so inclined. Fuel economy ratings check in a 13-14 mpg in the city and 19-20 mpg on the highway.

Exterior styling is the same as it was in 2011; there’s still the large crosshair grille up front that you see on a lot of Dodge cars along with a bulging hood and soft curves over the front fenders.

Inside, pickup trucks as a whole have been increasing in comfort and available luxury features and the RAM 1500 is no exception. Available features include a heated steering wheel, 7.1 surround sound system, dual-zone automatic climate control, leather upholstery, navigation system, a backup camera, and remote start. Also available is the Uconnect multimedia system, which lets you store songs, connects to your smartphone via Bluetooth®, and can even act as a Wi-Fi hotspot.

When it comes to safety, the 2012 RAM 1500 offers electronic stability and trailer sway control, antilock brakes, and a full suite of airbags as standard equipment.

It might have a new brand name, but the 2012 RAM 1500 is as durable and useful as it ever was.
2012 RAM 1500

2012 RAM 1500

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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