Did You Know Every New MINI Cooper S Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 MINI Cooper S Overview

Price Range: $23,100 to $27,950

Your Price: Ask Us

Vehicle Overview
The Cooper lineup includes a hardtop, coupe and convertible model. The body styles come in base and S trim levels, with S models turbocharged for more power. Although there's no car quite like a Mini, the Cooper, which seats up to four people, competes with the Volkswagen Eos, VW Beetle, Mitsubishi Eclipse Spyder and BMW 1 Series.

New for 2012
A new coupe body style joins the hardtop and convertible for 2012. There are also new ways to personalize your Mini with the debut of Mini Yours. The list of premium options includes a two-tone leather-covered instrument panel and steering wheel, 17-inch alloy wheels and special seat upholstery finishes.

Additionally, the Cooper hardtop gets new standard 15-inch wheels, and the hardtop and convertible can have an optional rearview mirror with a digital compass. The John Cooper Works hardtop and convertible now come standard with the JCW aero kit.

Exterior
Last year's updates gave the Cooper new bumper styling, bigger fog lamps and new taillight assemblies.

The convertible looks enough like the prior-generation car that there is little difference to casual observers. The most noticeable difference is the roll bar, which used to stick up behind the backseat head restraints. The roll bar is now active; it's visible but rests low unless a rollover occurs, in which case it pops up to provide protection. Exterior features include:
  • Available 15-, 16- or 17-inch wheels
  • Optional xenon high-intensity-discharge headlights
  • Folding power side mirrors
  • Hood scoop intake (S models)
  • Optional heated mirrors, washer jets and automatic windshield wipers, and dual-panel panoramic power sunroof (hardtop)
Interior
The Cooper's interior features a center-mounted speedometer in a console that also incorporates the stereo and optional navigation system. The navigation system can update maps through a USB port in the glove box.

The convertible's soft-top opens partially like a sunroof, or it can open fully as a conventional convertible top would. There's also a unique Openometer that tracks how much time you've driven with the top down. Interior features include:
  • Cloth, leatherette or leather upholstery in multiple colors
  • Standard power windows and locks, plus keyless entry, air conditioning with a climate-controlled glove box, multifunction steering wheel, and floormats
  • Optional automatic air conditioning, heated seats, Mini Connected system that has Bluetooth connectivity, voice recognition and joystick control, and USB/iPod adapter
Under the Hood
Compared with the Cooper, the Cooper S has a sportier suspension. The Cooper S has a zero to 60 mph acceleration time of 6.6 seconds and achieves an estimated 30 mpg combined fuel economy with the manual transmission. Mechanical features include:
  • 181-hp, turbocharged 1.6-liter four-cylinder engine with 177 pounds-feet of torque
  • Standard six-speed manual transmission
  • Optional six-speed automatic
  • Standard performance tires or optional all-season run-flat tires
  • Optional sport suspension with stiffer front and rear stabilizer bars
Safety
Safety features include:
  • Standard side-impact torso airbags (hardtop), side-impact head/torso airbags (convertible), side curtain airbags (not available on convertible), antilock braking system with electronic brake-force distribution, and electronic stability system
  • Optional parking sonar and alarm system
*Overview courtesy of Cars.com
2012 MINI Cooper S

2012 MINI Cooper S

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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