Did You Know Every New Mercedes-Benz SL-Class Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
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2012 Mercedes-Benz SL-Class Overview

Price Range: $103,650 to $140,440

Your Price: Ask Us

Vehicle Overview
The SL-Class retractable-hardtop roadster competes in the upper-crust sport-luxury market with the likes of the BMW 650i and Jaguar XK convertibles. It seats two people and is offered in V-8-powered SL550 and SL63 AMG forms.

New for 2012
The SL65 AMG has been discontinued, but there are no significant changes to the remaining models.

Exterior
The front is characterized by angular headlights that look a bit sinister, a grille bisected by a single, bold cross-member and a large Mercedes star logo. The hood is domed and creased to carry the line from those shapes. An optional Intelligent Light System for the headlamps has five modes for different driving situations. In addition to the more common active (swiveling) and cornering light modes are Country mode, Motorway mode and enhanced fog lamps. Exterior features include:
  • Power retractable hardtop
  • Standard 18-inch alloy wheels on SL550, 19-inch alloy wheels on SL63 AMG, bi-xenon headlights
  • Optional Intelligent Light System
Interior
The SL has leather-trimmed seats for two and a long list of comfort and convenience features to justify its lofty price, including the Comand multimedia system. Comand has an optional Universal Consumer Interface — a port that accepts portable music players and flash memory and controls them through the stereo, complete with on-screen menus. Also included are Bluetooth phone functionality and the option of watching DVDs on the screen (when the car is parked).

An interesting option is Airscarf — two small fans incorporated into each head restraint that blow warm air at the occupant's neck. Mercedes says the objective is to "extend the open-air driving season." Interior features include:
  • mbrace telematics system
  • Voice-activated Comand system with 8-inch dash screen
  • Beverage cooler in glove box
  • 10-speaker Harman Kardon stereo
Under the Hood
The SL550 has a 382-horsepower, 5.5-liter V-8. The SL63 AMG's 6.2-liter V-8 makes 518 hp. All versions are rear-wheel drive. Mechanical features include:
  • Seven-speed automatic transmission
  • Standard active suspension system (Active Body Control)
  • Optional Direct Steer system
Safety
  • All-disc antilock brakes
  • Electronic stability system
  • Side-impact airbags
  • Driver's knee airbag
  • Pop-up roll bar
  • Active head restraints

*Overview courtesy of Cars.com
2012 Mercedes-Benz SL-Class

2012 Mercedes-Benz SL-Class

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

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