Did You Know Every New Mercedes-Benz Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

New Mercedes-Benz Vehicles Overview


There are a lot of cars in Mercedes-Benz’ lineup and the luxury automaker looks to make 2012 another successful year.

Starting things out is the C-Class which gets a large update for 2012, now available as a coupe as well as a sedan. The C-Class is the entry-level Mercedes, but that doesn’t mean there’s anything bargain about it; the interior got big changes for 2012 as well and the revised cabin stacks up well against its class. For those who want more performance, the C63 AMG and its 451-hp fits the bill.

The E-Class represents the next level up, offering more power and interior space, and also great flexibility, available as a sedan, coupe, convertible, or a wagon. For 2012 the E-Class gets a few new engine options and a new E63 AMG performance wagon (you read that right).

Sitting atop the totem pole is the flagship S-Class line of full-size sedans which represent the pinnacle of luxury. They also include some of the most advanced tech on the road today, including a splitview screen that can simultaneously show different images to the driver/passenger. There is also a hybrid version for those who want better fuel economy.

Mercedes’ CL-Class of coupes is the two-door version of the S-Class, offering V-8 or V-12 power and a long list of safety technologies including night view assist and a system which will notify drivers when they are getting too tired to safely operate the vehicle.

Redesigned for 2012 is the ground-breaking CLS-Class which features striking coupe styling but also four doors for practicality. Of particular note are the new LED headlights which use 71 individual LEDs to make up the headlights, turn signals, etc.

Luxury isn’t the only thing going on at Mercedes they also produce a few sports cars. The SLK-Class of two-seater hardtop convertibles was redesigned for 2012 and now features the new Magic Sky Control system as an option, which can adjust the tint of the ceiling glass with the touch of a button.

The upscale two-seater SL-Class is the larger of two production sports cars in Mercedes’ lineup and for 2012 the performance enhanced SL65 AMG has been discontinued. What remains is the convertible hardtop, a long, long list of interior features (including a beverage cooler in the glove box), and two powerful V-8s.

For something with a little bit more utility than a sports car, Mercedes-Benz offers several different crossovers/SUVs, each bringing something different to the table. The diminutive GLK-Class is a compact luxury crossover with seating for five, optional all-wheel drive, and the interior refinement you’d expect from a Mercedes.

The M-Class ups the ante for 2012 with a complete redesign, meaning an all-new interior, exterior, chassis, and powertrains, the works. Also with two-rows of seats for up to five passengers the M-Class gets new features like real eucalyptus wood trim pieces and all-wheel drive is standard.

If you need more seating then the GL-Class with seating for seven has you covered.

There is one “true” SUV in the stable as well, the rugged G-Class which has the looks to match its off-road chops. The G-Class also doubles as one of the most luxurious cars in Mercedes’ lineup so you’ll be in comfort no matter where you end up.

The R-Class crossover (don’t call it a minivan) seats six or seven passengers offers standard all-wheel drive and more interior room than you’ll know what to do with. 

Finally, Mercedes also offers a class of Sprinter commercial vans for business applications.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

Close Window