Did You Know Every New Mazda MX-5 Miata Has a Secret Price?
...It's the low price you'll never see published in the paper...
Discover the dealer's secret price:
Over the past month we helped 55,174 new car buyers save money on their new cars!

2012 Mazda MX-5 Miata Overview

Price Range: $23,470 to $31,225

Your Price: Ask Us

Vehicle Overview
The two-seat Mazda MX-5 Miata roadster has been around for more than 20 years. Much has changed over the decades, including the disappearance of the Miata name from the car's exterior in 2006 as part of a redesign. The Miata name has since returned, but what hasn't changed is the formula: small, lightweight and affordable.

New for 2012
An electronic stability system is now standard, but there are no other significant changes.

Exterior

  • Manual-folding soft-top
  • Smile-shaped grille
  • Exhaust pipes flush with rear bumper
  • Standard 16-inch wheels
  • Optional 17-inch wheels
  • Optional power-retractable hardtop
  • Optional high-intensity-discharge headlights

Interior
The MX-5 Miata is small, but the two-seat configuration provides more driver space than expected. Interior features include:

  • Standard air conditioning
  • Standard leather-wrapped steering wheel
  • Standard cloth upholstery
  • Optional leather seats
  • Optional heated seats
  • Optional steering wheel-mounted cruise and audio controls

Under the Hood
A 2.0-liter four-cylinder powers the MX-5 Miata with 158 horsepower when teamed with the optional six-speed automatic transmission. When equipped with the five- or six-speed manual, it produces 167 hp. The difference comes from a higher redline with the manual: 7,200 rpm rather than 6,700 rpm with the automatic. Mechanical features include:

  • Rear-wheel drive
  • Intake runner tuned to provide a sporty sound
  • Dual exhausts

Safety
The MX-5 Miata has the mandated front airbags, and the passenger's airbag can be deactivated. Safety features include:

  • Standard side-impact airbags
  • Standard antilock disc brakes
  • Standard electronic stability system with traction control

*Overview courtesy of Cars.com
2012 Mazda MX-5 Miata

2012 Mazda MX-5 Miata

"...This was my first time buying a new car, and I really didn't know where to start. I used your site to get quotes from dealers near me and compared them to the Market Price. Then, I used the knowledge I got from reading your Secrets book to make sure I didn't pay more than I should. It was so easy! I love my new car!"

-Sonya S.
Los Angeles, CA
 

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

Secret 2
Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

Secret 4
Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

Secret 6
Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Why Enter My ZIP Code?

Our state-of-the-art technology uses your ZIP code to find accredited dealers in your area that can sell vehicles below sticker price.

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